June 10-12th, Berlin, Germany
Europe's 1st Summit on Measurement is shaping up to be a true meeting of international experts to tackle the Changing Face of Media and its Impact on Communications Measurement.
The full programme is now announced at www.ameceuropeansummit.org/programme
Speakers already confirmed to-date include:
- Björn Edlund, Royal Dutch Shell plc
- Victor Fernandez, Office of the High Commissioner for Human Rights
- Christoph Keese, Axel Springer AG
- Dr. Roland Kuntze, O2
- Dr. Sascha Kynast, Cision Germany
- Sandra Macleod, Echo Research
- Marshall Manson, Edelman
- Neil Martinson, UK's Central Office of Information
- David Michaelson, Echo Research Inc
- Anthony Newstead, Coca-Cola
- Katie Paine, KD Paine & Associates
- Frank Ovaitt, Institute for Public Relations
- David B. Rockland Ph.D., Global Research and Stromberg Consulting, Ketchum
- Vadim Saveliev, SeverStal
- Dr Christopher Storck, Hering Schuppener
- Dr. Tom Watson, Bournemouth University
- Donald K. Wright Ph.D., Boston University
- Dr. Ansgar Zerfass, University of Leipzig
The Summit will be aimed at communications professionals from corporate communications, public relations, market research, and evaluation agencies. It will present best practices from business and insights from research on an international level.
The Summit will be held at the Hotel Concorde on the Ku’Damm and the Dinner on June 11th will be held in the Reichstag, home of the German Parliament.
The Summit Programme
June 10th – The Workshop Day
June 11th and June 12th – Plenary Session
Topics at the plenary sessions on June 11th and 12th will include:
- Renaissance for Traditional Media: Fresh Ways to Monetarize and Fund Quality Journalism
- Social Media – the Big New Opportunity for Communications
- How Clients see Media Change and the Impact on Communications Models
- Promoting the Rights of the Individual and Measuring its Effectiveness
- Leading-edge Social Media Measurement in Practice
- Putting Evaluation at the Heart of a Global Business
- The Comparative Communications Effectiveness of Advertising and Public Relations
- Predicting the Future for Communications Measurement
- Putting the Citizen at the Centre of Communications through Measurement and Evaluation
- A Russian Steel Giant – Aligning Identity and Image for Improved Performance
- Why All the Fuss about AVEs? – A discussion
- What Will Media Evaluation Look Like in the Future: the Next Generation
- Can external and internal corporate communication be improved by social media engagement and visualization techniques?
- Promoting the rights of the individual and measuring its effectiveness
Plus an international Master Class on leading-edge social media measurement in practice.
Delegate Rates
| BOOK BEFORE 31 March 2009 |
BOOK AFTER 31 March 2009 |
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| AMEC/DPRG Members | Non- Members |
AMEC/DPRG Members | Non- Members |
|
| Full Summit - June 10-12th | € 595 | € 715 | € 695 | € 835 |
| Summit Only - June 11-12th | € 495 | € 595 | € 595 | € 715 |
| Workshop Day Only - June 10th | € 195 | € 235 | € 295 | € 355 |
What's included in the Delegate Fee
Hotel and travel costs are not included in the conference fee. Lunch and refreshments will be provided. Dinner on 11th June at the Reichstag is included in the fee for all summit delegates. Delegates only attending the Workshop Day will be provided with refreshments and lunch on that day only.
If you want to know more about this conference please contact Flora at: or call her on 020 7274 8648.
The Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues.
It currently has 37 member companies which have operations in Argentina, Australia, Belgium, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, The Netherlands, Portugal, Scandinavia, Slovakia, Slovenia, Spain, UAE, the UK and the US. The current membership represents over £50 million in annual evaluation revenues.
AMEC full members adhere to the AMEC Quality Assurance Code and provide professional, independent and impartial communication planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients. Today, the AMEC logo is regarded as the kitemark of excellence in the provision of evaluation services to clients.
