AMEC's Member Day on Wednesday 19th November will consist of three key elements that combine to offer members knowledge-share and networking opportunities. AMEC's Member Day will start with a half-day workshop on measuring digital media, followed by the AGM in the afternoon and the AMEC Awards in the evening.
Programme of the Day
| 10.00am | Registration & Coffee at RIBA |
| 10.30am | Digital Workshop at RIBA |
| 1.00pm | Networking Lunch at RIBA |
| 2.30pm | AMEC's Annual General Meeting (AGM) at RIBA |
| 6.45pm | The 2008 AMEC Communication Effectiveness Awards Ceremony at The Cumberland Hotel |
Half Day Workshop:
Digital Media and the Need to Measure its Impact
The client market-place is confused! Can the impact of digital and social media be measured? Our presenters will look at the client need for real advice in this area and of the AMEC member opportunity.
AMEC's 1st Business Monitor market study shows that only 5% of members are asked by their clients to measure social media in the scope of their overall work.
- The client has not yet put a priority on non print media evaluation?
- Or could think that it is not possible to measure digital communications?
- Or do we need to educate clients about the importance of measuring digital communications?
The workshop will be chaired by Barry Leggetter, AMEC's Executive Director. The presenters are:
- James Warren, Chief Digital Strategist and Head of Digital, Europe at Weber Shandwick
- Katie Paine, head of KD Paine & Associates (joining by audio and Live Meeting link from Chicago)
- Tom Watson, Deputy Dean and Reader in Communications, Bournemouth University
Member Case Studies on Digital and Social Media evaluation will be presented by:
- Ingrid Moorkens, Ausschnitt Medienbeobachtung, Germany
- Paul Miller, Cision, UK
Following the workshop there will be a member networking lunch.
Venue: RIBA, 66 Portland Place, London W1B 1AD
2.30pm AMEC’s Annual General Meeting
Open to all members
Venue: RIBA, 66 Portland Place, London W1B 1AD
6.45pm – AMEC Awards Ceremony & Dinner
The ceremony for AMEC's 7th Communication Effectiveness Awards programme will be held on the evening of 19th November.
This year's guest speaker is Roy Greenslade, former national newspaper Editor, distinguished media journalist and Professor of Journalism at London's City University. He has been a media commentator since 1992, most notably for The Guardian. He also writes a column for the London Evening Standard. Roy has worked for most of Britain’s national newspapers. He was editor of the Daily Mirror (1990–91), was managing editor (news) at the Sunday Times (1987–90) and assistant editor of The Sun (1981–86). He is also the author of three books.
The evening starts with a gala drinks reception at 6.45pm and is AMEC’s largest annual gathering of members and clients.
Venue: The Cumberland Hotel, Great Cumberland Place, Marble Arch, London, W1H 7DL
If you want to know more about this event please contact Flora at: or call her on 020 7274 8648.
The Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues.
It currently has 37 member companies which have operations in Argentina, Australia, Belgium, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, The Netherlands, Portugal, Scandinavia, Slovakia, Slovenia, Spain, UAE, the UK and the US. The current membership represents over £50 million in annual evaluation revenues.
AMEC full members adhere to the AMEC Quality Assurance Code and provide professional, independent and impartial communication planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients. Today, the AMEC logo is regarded as the kitemark of excellence in the provision of evaluation services to clients.
