Wednesday 11th June 2008, 9.00am – 5.10pm
The Landmark Hotel, 222 Marylebone Road, London NW1 6JQ
Tradigital PR – blending today’s environment and your reputation
PR is a particularly exciting industry to be a part of at the moment. Reputation has never been more highly prized or more vulnerable. Technology has changed both the business of marketing and the business of reputation. Today if your actions and messages contradict each other then your reputation is more likely than ever to suffer as a result. Advertising, internal communication and PR all have to reinforce each other. Companies need to be consistent from their supply chain through to after-sales service. Organisations and individuals have learnt this the hard way. Customers are increasingly selective about who they trust.
While this is great for the PR industry, it brings its own challenges. A growing industry has led to a shortage of experienced talent. Digital is blurring the lines between PR and advertising. Campaigns that aren’t integrated increasingly risk highlighting conflicting messages.
The PRCA National Conference focused on how traditional PR needs to position itself in a digital age.
Speakers confirmed included:
- Alex Aiken, Head of Communications, Westminster City Council
- Imogen Bailey, Global Communications Director, Skype
- Guy Black, Corporate Affairs Director, Telegraph Media Group
- Edmund King, President, Automobile Association
- Zena Martin, Managing Director, Acknowledge Communications
